Few people can argue that nothing is more American than a well crafted pair of American made jeans. Just one fitting of any Asbury Park jean and you'll understand why so many rock legends ranging from Bon Jovi, to the Eagles of Death Metal, to the Battery Electric and so many more regularly clad them selves in this denim line. Ever since the brand launched in 2010, founder (and quite the rock star him self) Jimmy Hankins, along with the rest of the LA based Asbury Park Denim team, have quickly become the living embodiment of what many consider to be the gold standard for the American denim industry.
- Resignation Leather Co.
“Every once in awhile a person surfaces, not by accident but by necessity. Action and vision collide for that person, often with the help of outside influences. Jimmy Hankins is such a person. With a single act of creating American made jeans, the breadth and multifaceted history of Asbury Park is entrenched. His homage to American jean history, mines not for coal, iron ore, nor minerals to inform his talents; it’s the diversity of American culture, the intensity of the East Coast and the cultural depths of Asbury Park.”